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PURPLE :the must-have color of 2018!

Street style: Gigi Hadid

Why you need a shade of purple in your wardrobe right now!

As many trends do, we started to see shades of purple popping up on influencer feeds on Instagram and surprise surprise Pantone announced Ultra Violet as the color of the year- PANTONE 18-3838. According to Leatrice Eiseman, director at Pantone, this purple “communicates originality, ingenuity and visionary thinking,”!

Although Pantone’s votes on this bluish purple, we are pretty convinced that all shades of purple will be important in 2018 and top designers agree! We saw Gucci’s spring summer 2018 collection drowned in a purple haze of ultra violet strobe light and bright purples dominating looks at Zadig and Voltaire.

From dark hues to softer lilacs, you better start shopping now!