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Categories Fashion Brands

DELHI- Ayinat

Our first interview takes us all the way to New Delhi, India. Here we get a sneak peek into the quirky home of designer Taniya O’Conor Bal and her label Ayinat. Why Ayinat? Sounds cool, right? Well its Taniya spelt backwards! Just a bit of fun, as is the style of her label. Ayinat focuses on traditional Indianwear but with a twist.

Bright colors, unique fits and cute animal motifs make this brand our go to for unique pieces to wear on that fantasy vacation in India. Mughal window patterns, Persian and Moroccan motifs are echoed in the details and serve as inspiration for its embroideries and prints.

So whats the story behind this entrepreneur? A self-funded girlboss, Taniya worked as a stylist for many years before setting up her own brand. Ayinat sells in online stores like Pernias PopUp and has its own instagram presence as well. The next step is to keep growing internationally and if you are ever in Delhi , do check out their new flagship store in Santushti Shopping Complex.

Follow Ayinat on Instagram @ayinatofficial